The story is about a couple experiencing a haunted presence in their home. How many times has this theme been used? So what is the secret to it's phenomonal success?
Marketing, similar to that of that of 'The Blair Witch Project' which grossed more than a million dollars on a mere $15,000 budget. The short advertising clips released on television, featured very little of both the films but instead concentrated on the audience reaction; screams, horror (even men!) disbelief, and even exits to escape the fear of the unknown to come!
The hand-held camera is the viewer; another secret weapon. The horror docu-genre is quite new but astoundingly effective which is why it has been used again, as in 'The Last Broadcast.' Compared to evoking fear by the late Master of Suspense (Britisher Alfred Hitchcock....Psycho, Rear Window, Dial M for Murder etc) but cornering this particular market, Oren Pele has few equals.
The ghosts and spirits would approve! It's free publicity for them!
Contributed by Barbara Turner
